I came across this old Lucky Strike advertisement from 1930 and thought the text was hiLARious!
"Avoid That Future Shadow by refraining from over-indulgence, if you would maintain the modern figure of fashion.We do not represent that smoking Lucky Strike cigarettes will bring modern figures or cause the reduction of flesh. We do declare that when tempted to do yourself too well, if you will "reach for a Lucky" instead, you will thus avoid over-indulgence in things that cause excess weight and, by avoiding over-indulgence, maintain a modern graceful form."
So basically, instead of eating smoke some cigarettes! (Kate Moss anyone?)
I always wonder that since back in the day people didn't know that smoking could cause major health issues, that some of the things that we are currently eating, drinking, pill popping, injecting (BOTOX?!) could also one day be put in the same category as cigarettes. I tend to be wary of anything that comes out that hasn't been used for too long, and I know I for one won't be doing any Botox injections any time soon!